Luis Calero is a bilingual storyteller and UX conversation designer fluent in English and Spanish. He has built design systems and digital solutions for companies like Meta, Facebook, Farmers Insurance, U.S. Bank, WM, and Vyond. He serves on the Advisory Board for UX & Web Design at UCSC Santa Cruz Silicon Valley Extension and mentors youth through Big Brothers Big Sisters of the Bay Area.
Originally from Nicaragua, Luis Calero, a.k.a DJ Nica, is passionate about helping our community through education and empowerment opportunities. With human-centered design principles and a comprehensive technical understanding focusing on accessibility and inclusivity, Luis Calero creates experiences and designs that enhance interactions amongst people and technology. He explores how storytelling and multicultural UX design can improve and nurture relationships between companies and society.
Luis believes in and practices the power of storytelling. Luis has been recognized nationally and internationally for his work. He was featured on NBC for work he did for the USO (United Services Organizations) in an educational campaign for returning veterans from the war to the U.S. (Click here to see video)